A few times a year, I sit down and reflect on where my business has been, where it is, and where it’s going. I do this at the beginning of the calendar year and again on my birthday in August. This year, I realized I had a major problem that was stunting the...
If you’re a freelance writer – or working to become one – nothing will get you off course faster than a shiny object. Shiny objects are tips, tricks, or techniques that distract you from your main path. They make you think there might be a better, faster way to...
I like copy that takes a subtle approach, with ads that tell a story and build a relationship. At last year’s AWAI Bootcamp, I learned I’m not alone. In fact, I’m just like 85 percent of the buying market. Lorrie Morgan-Ferrero of Red Hot Copy is an expert in reaching...
Last year’s was my first AWAI Bootcamp. As I mentioned yesterday, I learned copywriting secrets there that I couldn’t have gotten anywhere else. Today, I want to share a unique brainstorming technique I learned. This tip came from Mike Palmer, head copywriter for...
Christina Gillick here … with a confession. I worry – a lot. One of my biggest fears used to be that the copywriting industry would change and there would no longer be enough good-paying work to go around. After hearing Bob Bly speak at Bootcamp last year, my...
"Christina demonstrated her writing talent and attention to deadlines from the very first project we assigned her, and has become one of our go-to writers for online content ever since.
"Along with writing a blockbuster promotion for us this year, she always meets her deadlines, and continuously works to improve her craft."
"It's an absolute pleasure working with you Christina. You have a business grace and style that few people have. I think that ability will take you as far as you want to go in life... It takes your kind of talent to put a company on the map. Your talent is helping them reach out to new and existing clients – ’Buy Now, not later.’”
- Kelvin Otis
Copywriter/Content Analyst
Corinthian Colleges Inc.
“An absolute pleasure to work with”
"Christina has been an absolute pleasure to work with. From her understanding the processes involved with the various tasks we are doing, to just being understanding and flexible with our workflow, she has been as helpful as humanly possible. I look forward to working with her again and again."
- Matthew Stevens
Web Developer and Print Designer
www.mstevensdesign.com
