As a direct response copywriter, I focus on conversions and help businesses maximize their web presence to get results (like an increased average order size of 47% as Chief Web Officer for TechnicalLead, Inc).
For my own business, ComfyEarrings.com, I boosted sales by an average of 51% per month during the first full year as founder, owner, and operator. The following year, I improved gross monthly sales by 64.96% and boosted organic traffic by 17%.
I believe in human-to-human marketing – meaning, “the reader comes first.” No “scammy” or “
“What helps people, helps business,”
as Leo Burnett famously said.
My areas of expertise are:
- Web strategy and management: Direct response copy, lead generation, customer value optimization (CVO), A/B split testing, and content marketing.
- SEO: Overall strategy/audits, keyword research, and optimized Web copy and content. Proven record delivering SEO results including many first page rankings.
- Analytics: Google Analytics, Reinvigorate, CrazyEgg.
- PPC conversions: Google AdWords, Facebook advertising
- Other: Adobe Creative Suite, email marketing (MailChimp, Aweber, and 1ShoppingCart), video marketing – including strategy and script writing, WordPress, HTML5, CSS, and Microsoft Office.