Direct Response Copywriter and Conversion Specialist
As a Direct Response Copywriter and Conversion Specialist, I help online businesses grow their web presence with copy and content that gets results like this:
- Increased average order size by 47% as Chief Web Officer for TechnicalLead, Inc.
- Boosted sales by an average of 51% per month during the first full year as founder, owner, and operator of ComfyEarrings.com.
- Improved gross monthly sales by 64.96% within a year and boosted organic traffic by 17% in 30 days – also for ComfyEarrings.com.
I believe in human-to-human marketing – meaning, “the reader comes first.” No “scammy” or “
“What helps people, helps business,”
as Leo Burnett famously said.
My areas of expertise are:
- Web strategy and management: Direct response copy, lead generation, customer value optimization (CVO), A/B split testing, and content marketing.
- SEO: Overall strategy/audits, keyword research, and optimized Web copy and content. Proven record delivering SEO results including many first page rankings.
- Analytics: Google Analytics, Reinvigorate, CrazyEgg.
- PPC conversions: Google AdWords, Facebook advertising
- Other: Adobe Creative Suite, email marketing (MailChimp, Aweber, and 1ShoppingCart), video marketing – including strategy and script writing, WordPress, HTML5, CSS, and Microsoft Office.