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Hi, I’m Christina

As a direct response copywriter, I focus on conversions and help businesses maximize their web presence to get results (like an increased average order size of 47% as Chief Web Officer for TechnicalLead, Inc).

For my own business,, I boosted sales by an average of 51% per month during the first full year as founder, owner, and operator. The following year, I improved gross monthly sales by 64.96% and boosted organic traffic by 17%.

I believe in human-to-human marketing – meaning, “the reader comes first.” No “scammy” or “hypey” marketing. Instead, I stick to principles that work AND leave everyone feeling good at the end of the day.

“What helps people, helps business,”
as Leo Burnett famously said.

My areas of expertise are:

  • Web strategy and management: Direct response copy, lead generation, customer value optimization (CVO), A/B split testing, and content marketing.
  • SEO: Overall strategy/audits, keyword research, and optimized Web copy and content. Proven record delivering SEO results including many first page rankings.
  • Analytics: Google Analytics, Reinvigorate, CrazyEgg.
  • PPC conversions: Google AdWords, Facebook advertising
  • Other: Adobe Creative Suite, email marketing (MailChimp, Aweber, and 1ShoppingCart), video marketing – including strategy and script writing, WordPress, HTML5, CSS, and Microsoft Office.
Contact me today to begin optimizing your web strategy and increasing conversions!