As a Conversion Specialist I help online businesses maximize their web presence to get results like this:
- Increased average order size by 47% as Chief Web Officer for TechnicalLead, Inc.
- Boosted sales by an average of 51% per month during the first full year as founder, owner, and operator of ComfyEarrings.com.
- Improved gross monthly sales by 64.96% within a year and boosted organic traffic by 17% in 30 days – also for ComfyEarrings.com.
I also believe in human-to-human marketing – meaning, “the reader comes first.” No “scammy” or “hypey” marketing. Instead, I stick to principles that work AND leave everyone feeling good at the end of the day.
“What helps people, helps business,”
as Leo Burnett famously said.
My areas of expertise are:
- Web strategy and management: Content marketing, conversion optimization, lead generation, customer value optimization (CVO), traffic building, sales copy, direct response copy, A/B split testing, etc.
- SEO: Overall strategy/audits, keyword research, optimized Web copy and content, link building, and analyzing. Proven record delivering SEO results including many first page rankings.
- Analytics: Google Analytics, Reinvigorate, CrazyEgg.
- Social conversions: Social media (Facebook, Facebook Pages, Twitter, LinkedIn, Pinterest, Instagram), blogger outreach, and PR to build mutually beneficial relationships and increase brand awareness, leads, and sales.
- PPC conversions: Google AdWords, Facebook advertising
- Other: Adobe Creative Suite, email marketing (MailChimp, Aweber, and 1ShoppingCart), video marketing – including strategy and script writing, HTML5, CSS, and Microsoft Office.