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3 Reasons You Should Embrace Social Media Now

3 Reasons You Should Embrace Social Media Now

You may have heard that social media is the hottest opportunity of 2012, but you might still be wondering how businesses use social media … and how it can be your path to the writer’s life. Social media is basically a group of websites that provide a place for their...
Danger … “Shiny Objects” Ahead!

Danger … “Shiny Objects” Ahead!

Today, I want to talk about shiny objects and how they’ll hold back your freelance career if you let them. Shiny objects are tips, tricks, or techniques that distract you from your main path. They make you think there might be a better, faster way to succeed. When I...
The Problem of Too Many Goals and How to Solve It

The Problem of Too Many Goals and How to Solve It

A few times a year, I sit down and reflect on where my business has been, where it is, and where it’s going. I do this at the beginning of the calendar year and again on my birthday in August. This year, I realized I had a major problem that was stunting the...
5 “Shortcuts” to Success

5 “Shortcuts” to Success

If you’re a freelance writer – or working to become one – nothing will get you off course faster than a shiny object. Shiny objects are tips, tricks, or techniques that distract you from your main path. They make you think there might be a better, faster way to...
Why “Hypey” Copy Doesn’t Work

Why “Hypey” Copy Doesn’t Work

I like copy that takes a subtle approach, with ads that tell a story and build a relationship. At last year’s AWAI Bootcamp, I learned I’m not alone. In fact, I’m just like 85 percent of the buying market. Lorrie Morgan-Ferrero of Red Hot Copy is an expert in reaching...
The Story No One is Telling

The Story No One is Telling

Last year’s was my first AWAI Bootcamp. As I mentioned yesterday, I learned copywriting secrets there that I couldn’t have gotten anywhere else. Today, I want to share a unique brainstorming technique I learned. This tip came from Mike Palmer, head copywriter for...